BAYGON PEST SHOP

In Brazil, 60% of homes face cockroach infestations—more than those with dogs or cats. So if you are not killing them with baygon, you might be treating this pests like… pets! That's way, on National Pet Day—a date dominated by emotional, pet-loving content—Baygon subverted the norm and launched Pest Shop: the first pet shop for cockroaches. A store that was impossible to ignore with a surprising message in the end.