Nestlé Pet Naming Rights

Every single day, thousands of pet owners yell out names like "Nescau!", "Galak!", or "KitKat!" at home, unwittingly giving Nestlé free, organic, and deeply affectionate brand impressions in their everyday lives. If brands pay millions for naming rights on stadiums and arenas, Nestlé decided to compensate the ultimate everyday media channel: our pets! We officially treated these dogs and cats as "living media" and paid their owners for the organic advertising they generate every time they call their pet by name.